Building An Online Empire Online Marketing - 2083 Words

Building an Online Empire: Online Marketing Kevin Yeske Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦4 Getting Started †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦ Start Planning a Website †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Building Your Website†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.... Content Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.. Blogging †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.. Marketing with Social Media †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.. Tracking Your Success †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.. Search Engine Optimization †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.. TABLE OF CONTENTS: â€Å"Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers.â€Å" - Scott Stratten CHAPTER 1: Introduction // Page 4 I am living proof that ones does not need to have any fancy college degrees to do well in the world of online marketing. When I was first presented the offer to learn about online marketing I was 17 years old, and a close family friend I had was over explaining what she did for a living - Internet Marketing. Needless to say I was intrigued when she started talking about how people could make thousands of dollars on a weekly basis simply by displaying an ad on a website or even by advertising for companies to help them sell products. I quickly asked her if she could show me how she got started with business. She was a little reluctant at first but after enough pestering at the dinner table she told me she would teach me the basics. I was ecstatic because not only was I learning something that could turn into a career, but if it went as planned would be a serious income earner. Despite my lack ofShow MoreRelatedMarketing Objectives Of A Company s Website1562 Words   |  7 Pagesattract people to the website and generate leads. âž ¢ Demonstrate congruency with overall marketing objectives, online marketing objectives and overall direction Answer – The website is designed keeping the online marketing objectives in mind. If a company has an online presence this would help them to reach my marketing objectives faster as it is a free way of advertising. Through website a company can building up customer loyalty, reinforcing the brand name, create a pleasant shopping experienceRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreMarketing Channels : Delivering Customer Value1706 Words   |  7 PagesMarketing Channels Delivering Customer Value Amazon’s innovative distribution strategy: From online bookstore, to diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-readers, Fire tablets, and Fire TV—and is the world s largest provider of cloud infrastructure servicesRead MoreDesigning A Successful Online Business Essay1463 Words   |  6 PagesHundreds of people invest in starting an online business every day, yet most of them never find the success they’re hoping to achieve. It’s not because it’s impossible. Many entrepreneurs have proven that you can build a successful online business. So why do so many fail? Here’s a look at the top five reasons people fail in building a business online that’s successful. Chasing after Fools Gold There are a thousand opportunities online promising to show people how to get rich quickly, and with littleRead MoreWays For Make More Money With Social Media Marketing Essay1028 Words   |  5 Pages4 Ways to Make More Money With Social Media Marketing By Susan Friesen | Submitted On May 18, 2015 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Susan Friesen I m sure you ve heard plenty of storiesRead MoreMarketing Plan Assignment One1131 Words   |  5 PagesASSIGNMENT SPECIFICATIONS FOR MARKETING PLAN ASSIGNMENT Dr. M. Wayne Alexander Marketing 310 Principles of Marketing Date MARKETING PLAN ASSIGNMENT CHOOSE AN ORGANIZATION Retail organizations include Kmart, Wal-Mart, Target, Marshall Fields, Gap, sun Mart, etc. Wholesale organizations include SuperValu. Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and UnitedRead MoreCase Study on Marketing of Cisco Systems1117 Words   |  5 PagesBranding and marketing are important concepts for any business. This case study will explore the Cisco marketing case study in the Kotler and Keller, 2012 Marketing Management textbook. First off, the study will explore the differences between building a brand in a business to business context versus building a brand in a consumer market. Furthermore, the study will also explore if Ciscos plan to reach out to consumers is a viable one. First off, branding in a business to business application hasRead MoreAmazon Business Model2869 Words   |  12 PagesIntroduction Overview: Amazon.com was founded in 1994, it started by selling books online. As it grew, the company started offering various products and services. Some goods include: DVDs, videos, electronics, camera and photography, clothing apparels, shoes, and so forth. Other retailers have merged with Amazon.com to offer diverse quality of items based on different degrees of usage, such as new, refurbished, and used items. The company s headquarter is in Seattle, Washington. It has six globalRead MoreMeredith: Thanks to Good Marketing Information, Meredith Knows Women1691 Words   |  7 PagesMeredith: Thanks to Good Marketing Information, Meredith Knows Women You may not recognize the name Meredith Corporation but you have certainly heard of the magazines it publishes. Better Homes and Gardens, Ladies’ Home Journal, and Family Circle are some of its oldest and best-known titles. Meredith has been publishing magazines for more than 100 years and maintains many top-ten titles, both by category and overall. With a total of 21 subscription magazines, Meredith is also the creator of AmericanRead MoreUse Of Social Media Platforms By Airlines1727 Words   |  7 Pagessocial media. The study is imperative to the researches as they can use the results and approach to study how the trends might change overtime. Keywords: the keywords to be noted in the study include social media, Airlines, Quality service, and marketing communication. Introduction The idea of using the social media platforms as a means of communication is increasingly being embraced by airlines across the globe (Twentyman, 2010) and in the UAE is no exception. Example, the Emirates airlines and

Carl Rogers’ Theory Of Personality. Personality Theories

Carl Rogers’ Theory of Personality Personality theories suggest explanations for behaviors and how to change them. Multiple personality theories exist however one of the most interesting is the theory of personality by Carl Rogers. Rogers writes, â€Å"the core of man’s nature is essentially positive† (1961, p.73). â€Å"Carl Ransom Rogers (January 8,1902- February 4, 1987) was an influential American psychologist who, along with Abraham Maslow founded the humanistic approach to psychology† (â€Å"Carl,† 2017, para. 1). Carl Rogers was an instrumental humanistic psychologist who received many awards including the first APA award for Distinguished Contributions to Applied Psychology in 1972 (â€Å"Carl,† 2017). Carl Rogers’ made many contributions to therapy†¦show more content†¦McLeod (2014) explains that self-concept has three parts which are self-esteem, self-image, and ideal self. He says Rogers believed self-esteem developed from how our parents interacted with us (McLeod, 2014). Simply, â€Å"self-image is how we see ourselves† (McLeod, 2014). McLeod (2014) mentions that â€Å"Self-image influences how a person thinks, feels and behaves in the world. According to McLeod (2014), our ideal self is who we desire to be. Basically, the closer a persons’ self-image and ideal self are to each other the higher one’s self esteem becomes. Rogers developed Person-centered therapy. â€Å"Rogers’ basic tenet was that if unconditional positive regard (Respect), genuineness and honesty (Congruence), and empathic understanding (Empathy) were present in a relationship, growth and psychological healing would occur† (â€Å"Carl,† 2017). McLeod(2014) suggest that incongruence exist when a person’s self-concept does not match reality. For example, a student who makes good grades on test might think they are a great student, when in reality they never come to class and lie to the teacher with excuses. Accordin g to McLeod(2014) Conditional positive regard is when the person is loved depending on correct and acceptable behaviors (McLeod, 2014). Lastly, unconditional positive regard is where the person is loved and supported no matter what the person does (McLeod, 2014). Orlov Coleman (1992) state, â€Å"to achieve the conditions forShow MoreRelatedCarl Rogers Theory of Personality2519 Words   |  10 PagesCarl Rogers Introduction Carl Rogers is among the small group of enlightened, visionary individuals that stand as giants in the field of psychology. Due to the theories that Rogers developed not only in psychology but in theories of education, he is considered, as Constance Holden writes, †¦one of the grand old men of American psychology and a leading figure in the postwar development of humanistic psychology (Holden, 1997, p. 31). This paper reviews his theory of personality, his approach toRead MoreThe Theory Of Personality : Carl Rogers846 Words   |  4 PagesPsychology Assessment Carl Rogers was a humanistic psychologist who developed the theory of personality. This theory helps us to understand human behaviour by looking at a person’s self-image and their actions and therefore shows that everyone is different. Rogers believed that people can achieve self-actualization through unconditional positive regard, congruence and genuineness. (McLeod, 2014) Self-actualization is when a person can reach their full potential and this happens when their self-imageRead MorePersonality Theory Bandura Carl Rogers3322 Words   |  14 PagesRunning head: Albert Bandura Carl Rogers Compare and Contrast Social Cognitive and Humanistic Theories of Personality to the case study entitled Myesha Course: PSCY3017 Personality Theory II Personality is an intriguing component in psychology vital for the perception of human beings. Understanding and defining personality has proven to be a difficult task. It is so complex, in fact, that no single theory can adequately define it. If one was to ask an ordinaryRead MoreCarl Rogers and His Theory of Personality Essays3414 Words   |  14 PagesCarl Rogers (1902-1987) was ‘the most influential psychologist in American history’ (Kirshenbaum, 1989:11). Since the study of personality began, personality theorists have offered a wide assortment of explanations about behaviour and about what constructs a person. Carl Rogers was the main originator of the ‘person centred’ approach, also referred to as the ‘nondirective’ or ‘client centred’ approach. This essay will offer a brief description about some of the main concepts in Carl Rogers’ personRead MorePersonality Theory: Victor Frankl vs Carl Rogers Essay2368 Wor ds   |  10 PagesPERSONALITY THEORY Ââ€" CARL ROGERS AND VICTOR FRANKL Why is it that man lives up to a certain point not knowing what the meaning of life is. Not knowing what path to follow, not knowing if the energy and courage to discover the truths of ones own existence in this world exist. Some persons will drive past a street child on Cape Town roads and look sideways in horror, quickly lock a car door with an unapparent elbow; warm, safe, and comfortable in the interior of a brand new sports model car. OthersRead MorePsychodynamic And Humanistic Theories Of Psychology1634 Words   |  7 PagesPsychodynamic and Humanistic Personality Theories The study of the human mind is an interesting topic to discuss about, we have many theorists that have come up with many different ideas or theories, in how to evaluate the mind of humans, two main ways to study the mind in psychology are psychodynamic approach and humanistic approach. Even though these theories are to evaluate human minds they have different views in how the mind works. In psychodynamic approach, the way the mind is viewed is thatRead MoreComparison of Theories on Personality Essay examples1273 Words   |  6 PagesComparison of Theories on Personality Abstract This paper is a comparison of three different viewpoints on the subject of personality. Carl Jung, B.F. Skinner, and Carl Rogers all had very different outlooks on what defined someone’s personality. As an added feature I have included myself as a theorist because my views are also different from the previous mentioned theorists. This paper will also look briefly into the background of each theorist because their views on life began in theirRead MoreSigmund Freud And Humanistic Theories Of Psychology1636 Words   |  7 PagesIntroduction The reading of personality has a thick layer of theories in psychology and is one of the most important fragments of psychological history to this day. This paper will compare and contrast the differences between the great theories of the psychodynamic theory from Sigmund Freud and the humanistic theory from Carl Rogers. These two theorists have different views of how personality is developed, with both theorists influencing the world of psychological personality to this day. Disputes betweenRead MoreFreuds and Rogers Theories of Personality Psychotherapy1004 Words   |  4 PagesFreuds and Rogers Theories Personality Psychotherapy A comparison of Freud and Rogers theories of personality and psychotherapy Personality is the description of an individual through how the individual demonstrates his or her emotions and building relationship and their behavioral patterns. Two neurologists developed two theories to explain the formation of personalities. They were neurologist Sigmund Freud and psychologist Carl Rogers. Rogers and Freud worked in the field of psychotherapyRead MoreThe Theories Of Personality Theories1124 Words   |  5 Pagesimportant theories regarding personality. Some of these theories are still relevant to our world today. These theories have helped form humans and they have also changed the way we think and the way we do things. There are many different forms of personality theories that have shaped the world for us: Biological, Behavioral, Psychodynamic, Humanist, Trait, etc. Biological theories are based on genetics and they believe that genetics are responsible for personality. Behavioral theories suggest that

Evaluate the Organization’s Involvement and Responsibility to the Community free essay sample

Evelyn Hamilton, Aaron Pobleh and Regina Taylor CJA/474: Managing Criminal Justice Personnel November 26, 2012 Instructor: Pam McIver The term motivation and empowerment is a universal concept that is hoped to work towards the good of any organization. Motivation and empowerment does not come from rewards to employees but instead, recognition, responsibility and advancement. Leaders who are effective in motivating and empowering their staff have acquired a great achievement, which can increase efficiency, and self development of skills and abilities. When employers are concerned about the welfare and needs of their staff, this provides trust among staff. The purpose of this paper is to compare motivation and empowerment, define the components of empowerment, analyze the implications of empowerment and delegation in a criminal justice organization and analyze the role of trust in personnel issues. Compare motivation and empowerment Motivation and empowerment are two words that are very popular in every workplace. Generally when one mention motivation, everyone would think it is what employer gives their employees, unfortunately, motivation in the workplace goes way far beyond that. Motivating your employees gives them authority to do more work for you and do it better. According to businessdictionary. com, motivation is both internal and external factors which desire and energize people to become committed to a job, role, or subject, or to strive to reach a goal. While empowerment is management practices which allow the sharing of information, power, and rewards with employees so that they can take initiative, and make decision to solve problems, and improve themselves as well as enhance their performance (www. usinessdictionary. com). Everyone need to feel empowered regarding their work ethic on the job or being assertive in life challenges and changes, but without the key elements of self-motivation, assertiveness and the ability to make good decision how would they be able to motivate others. Mangers of an organization should show through their behavior and actions how provide the necessary skills to be productive and efficient. This in turn will produce hap pier employees. Define the components of empowerment In order to be an effective leader a person would need to be empowering by those below them and therefore allow them to take initiative on their own. A leader that has poor management skill fails to empower anyone underneath him. For example, an office manager as well as a beginner officer within the work place or in the field must feel good about performing on their own and not feeling they will be overly scrutinized regarding their errors. They must not fear the aftermaths or punishments for taking individual decision making. When this happens, employees began to shun management for fear always doing something wrong. Employers should provide positive communication to their staff (National Empowerment Center). There was a research designed to examine the concept word of empowerment in this programs sponsored by multiple examiner of the criminal justice it was first anticipated to create a working definition. After research the â€Å"elements of empowerment were identified, including access to information, ability to make choices, assertiveness, and self-esteem. Empowerment has both an individual and a group dimension (Tom Roger, 2011). This research studied participants in self-help programs for people with no self-motivation and the need for encouragement. At the beginning of the study,† it was stated numerous of the individuals involved empower in their research. It’s obviously the important theory concerning the essential to defining meaning of empowerment as part of the development. Although it â€Å"recognized that empowerment had elements in common with such concepts as self-esteem and self-efficacy, these concepts did not fully capture what was considered a distinctiveness about empowerment† (Tom Roger, 2011). In an earlier â€Å"debates empowerment was† considered â€Å"complex, multidimensional concept, and that it described a process rather than an event†. It was never â€Å"believe that an individual had to display every quality on the list in order to be considered† empowered (Tom Roger, 2011). Analyze the implications of empowerment and delegation in a criminal justice organization Today the style and practices of police leadership is changing rapidly. The term shared leadership is one being used by many police chiefs all across the country. They believe that this approach to management by sharing power and influence to individuals within the organization, who are otherwise hierarchical unequal, will view their leadership as a leadership which looks at the broader aspect of giving authority to employees which will allow them to make decisions, solve problems, and be held accountable for their actions (Mussellwhite, 2007). Whenever officers are empowered they become dedicated to their jobs. Because they are given the skills, resources, authority, opportunity to be motivated and committed to their jobs, roles, or duties. Something which is refers to as being dedicated. Employees empowerment in a police department which delegate assignments, allow officers to take responsibility of their jobs results. It also allows them to make decisions about it. When officers are delegated with responsibilities, it makes them think in decision making, take control, behave, and take actions responsively, because they know that they will be held accountable for their actions. Police departments that apply employee empowerment create an environment in which their officers are empowered, productive and are happy in their jobs. Such police departments do not limit their employees to information (Heathfield, 2012). Analyze the role of trust in personnel issues. The role of trust in personnel issues involves how employees relate and respond to their employer. For example, if an employer is more concerned about getting the job done employees will pick up on that and will respond to their employer in a negative way. But when employers’ show that they truly care about their employee’s well being they will respond in a positive way. It would be in the organizations best interest for employers to take time to get to know their employees. Employers should empower their staff by allowing them to make important decisions in reference to their day to day duties. This will cause employees to respect their employers which will also lead to trust. When employees trust and respect the organization they will do the best possible work they are capable of doing. This in turn will lead to accountability on the part of the employee (Mussellwhite, 2007). When an employer gains the trust of their staff, they will know how to motivate each individual person for the best outcome of the organization. Employees understand that no organization is a perfect organization. When employees know and feel important to the organization, respect and trust will deepen. Respect and trust will take an organization to higher creativity and increased efficiency (Forbes. com, 2009). Positive communication is the cornerstone to empowerment and trust within an organization. When employers take the time to consider their staff opinions and feedback on daily operations, this can cause higher productivity and increase efficiently. Employers should share information about the organization with their staff. This provides for a clear picture of how the organization is progressing or not progressing. This also produces trust among employees because employers trust their staff (Mussellwhite, 2007). Conclusion In conclusion, this paper compared motivation and empowerment, defined the components of empowerment, analyzed the implications of empowerment and delegation in a criminal justice organization and analyzed the role of trust in personnel issues. Motivation and empowerment is about providing production and management guidelines to employees and then allows them to operate in an independent manner. Empowerment and delegation within the criminal justice system involves sharing power and influence to individuals within the organization, who are otherwise hierarchical unequal. This leadership looks at the broader aspect of giving authority to employees which will allow them to make decisions, solve problems, and be held accountable for their actions. The components of empowerment are about communication, feedback and productivity. Employees should be trained properly so that trust is gained through empowerment. A motivated and empowered employee will respect and trust the organization which will lead to accountability and responsibility. Leaders can gain great achievement when they effectively motivate and empower their staff into self development of skills and abilities. References Chris Musselwhite, 2007. Inc. Motivation=Empowerment; retrieved on November 22, 2012 from www. inc. com/resources/leadership/articles/20070801 Employees Empowerment: How to Empower employees. Retrieved on November 22, 2012 from www. humanresources. about. com/od/employeeempowerment Empowerment in the Workplace ttp://ezinearticles. com/? Empowerment-in-the-Workplaceamp;id=6541445 Make sure your employees trust you or else. Forbes. com 2009. Retrieved from http://www. forbes. com/2009/03/23/trust-respect-employees-leadership-managing-blanchard. html. National Empowerment Center Article www. power2u. org/articles/empowerment/workingdef. html Susan Heathfield. 2012. What is Empowerment; Retrieved on November 22, 201 2 from www. businessdictionary. com/definition/empowerment. html What is Motivation; Retrieved on November 22, 2012 from www. Businessdictionary. com/definition/motivation. html

Yusef Komunyakaa Poems And Their Themes Essay free essay sample

, Research Paper The common subject in Yusef Komunyakaa? s verse form is the Vietnam War. He focuses more on the experience of it, instead than the grounds for the war itself. In some of the verse forms, the issue of race was more apparent than others. The race of all work forces was embraced in? Camouflaging the Chimera? . The first word of the verse form foreshadows the insignificance of colour and the value of brotherhood. ? Camouflaging the Chimera? shows the double, frequently diametrically opposed images. Acknowledging that the horrific, absurd, and helter-skelter frequently lurk behind delusory frontages, the writer vividly describes the soldier? s attempts to intermix in with the natural environment, ? We tied subdivisions to our helmets/ We painted our faces A ; rifles/ with clay from a riverside? All of the military personnels were the same colour so. The soldiers used the same thing to camouflage their tegument that would be used to cover their caskets and finally be their concluding fini sh. We will write a custom essay sample on Yusef Komunyakaa Poems And Their Themes Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is one destiny they all have in common regardless of the race. The verse form entitled? Hanoi Hannah? embraces the race of inkinesss. It is a free-spirited, inspirational verse form with some purpose to be a reminder of some of the good things back place, ? Hello, Soul Brothers. Yeah/ Georgia? s besides on my mind. ? Even for those African americans who did non populate in Georgia idea of the province as a? black adult male? s topographic point to populate? . There was ever excitement in Georgia. Komunyakaa besides acknowledges the torment of female parents, married womans, and lovers left buttocks. He doesn? t discriminate with colour. He brings to life images of? adult females left in doorways/ making in from America. ? In the verse form? Confronting It? , all Vietnam veterans are embraced. The gap line rapidly dismantles any? colour? association with the beloved Vietnam Veteran Memorial. ? My black face slices, / concealing inside the black granite. ? Color is no longer of i mport when you have all fought the same battle, shed the same blood, and been shot with the same slug. All of those who are subsisters of the war are? confronting? the memories of it all ; ? I see the dumbbell trap? s white flash. ? Many soldiers were killed by dumbbell traps instead than combat heavy weapon. In? Confronting It? there is a conflict between world and do believe, ? Names shimmer on a adult female? s blouse/ but when she walks away/ the names stay on the wall. ? It is a beautiful commemoration for the vets, but a really dejecting one besides. The names can non be removed by anything, including the head. Those who gave their lives for the state ( black and white ) all portion the same end–the black wall and the black grave. The embrace of race is noted in? Hanoi Hannah? , but so is the transcending of race. The verse form is about the confusing head of a black adult male in the Vietnam War, ? Soul, Brothers, what you deceasing for? ? And at this clip, oppugning the ground for being loyal to a state that hates you was on most African- Americans? head. What were they contending for? As soldiers of African decent made their manner back into the community after functioning dependably and uprightly in the military, many were denied employment, lodging, preparation, and veterans benefits. It was besides obvious that many Americans thought that the whole thing with Vietnam was pathetic. Peoples viewed the Whites as stalwart, but the inkinesss were considered brainsick. The rubric of Komunyakaa? s 2nd aggregation on the Vietnam War, Dien Cai Dau, which means? loony? in Vietnamese, displays the resistance for a black adult male in the war. All of America was roasting them for their attempts while praising the re mainder, ? You? re icky shootings, GIs. ? Regardless of a adult male? s cultural background, if he fights for his state, his state owes him service, glorification, and above all else # 8211 ; gratitude. Bibliography Komunyakka, Yusef # 8220 ; Hanoi Hannah # 8221 ; Fitzgerald Publishing 1985.